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田舎のショッピングモールの現実  

内藤忍さんが下のような記事を書いておられる。

マクドナルド、KFC、スタバ・・・というように見たことのあるお店が一堂に並んでいます。確かに地元の人にとっては便利なものなのかもしれませんが、ここに人が集積することで、地元の個性あるお店がどんどん客を奪われていくのが実感できました。

ショッピングモールに車で来れば、すべてのことが簡単に済ませられる。便利なのは事実ですが、日本全国がこれによって画一化されていくのは、寂しい気もします。

日本という国は、それぞれの地域に独自の文化があり、たった数日滞在しただけでも、東京にいる時とは違った風習や生活習慣、食事などに触れることができます。それこそが日本国内で旅行をする楽しみの1つです。

ところが、全国チェーンによってどんどん画一化が進めば、そんな楽しみが減っていってしまい、地方の魅力が無くなってしまいます。地元の人たちの利便性も重要ですが、特色の無い街には人は集まりません。

便利な巨大ショッピングモールが、日本全体を画一化していく

ところで、私の住む町(田舎)にもスーパーセンターfeelという、ショッピングモールがある。駅から離れている郊外型。ショッピングモールとしては小~中型だろうか。

ここにはマクドナルドもKFCもスタバもない。正直、あまり便利ではない。人がいないことはないが、流行っているとか活気があるとは言えない。少し前に話題になったピエリ守山さながら、何もない空いたスペースも目立つ。基本、中の店の入れ替わりが激しく、数か月、時間を空けて訪れると全く新鮮な気持ちでショッピングが出来る。

今日、久しぶりにここを訪れ、数か所、写真を撮影してTwitterに投稿したのでそれを下にまとめた。


※後で調べてみたら、(株)スーパーセンターフィールは2012年に倒産しており、民事再生法が適用されていた。現在、細々と営業を続けながら、経営再建中のようだ。


追記(11/5):
ショッピングモールというより屋内商店街と言った雰囲気である。
関連記事

category: 群馬県

thread: 地域活性化 - janre: ビジネス

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